A time-limited push to get newly recruited or dormant publishers actively promoting an advertiser, often using a temporary commission boost, exclusive creative, or a bonus for first sales. Activation campaigns aim to convert signed-up publishers into genuinely producing partners rather than inactive accounts.
A retailer runs a 30-day activation campaign offering double commission to any publisher who generates their first sale, converting 60 of 200 newly recruited but previously inactive affiliates into active earners.
Joining a program takes little effort, but publishing content, building a link, or securing a placement takes real work, so many recruited publishers simply never get around to activating. An activation campaign with a clear incentive and deadline gives dormant publishers a specific reason to prioritise that effort now.
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