A commission structure that combines two payment models, most often a percentage of sale plus a fixed bonus, or a base rate plus a performance-tier bonus. Advertisers use hybrid commission to reward both transaction value and specific behaviours, such as new customer acquisition or high order volume.
A subscription box brand pays 6 percent of order value plus a flat 15 dollar bonus for every first-time customer a publisher refers, blending a percentage rate with a fixed new-customer incentive.
A hybrid structure lets an advertiser reward the specific outcomes it cares about most, such as new customers or larger baskets, without changing the base percentage for every sale. It gives more control over publisher behaviour than a single flat rate applied uniformly across all traffic.
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