A shared schedule of upcoming sales, discount codes, and campaign windows that an advertiser provides to its affiliate publishers in advance, so they can plan content and placements around confirmed promotional periods. A reliable promo calendar helps publishers prioritise which advertisers to feature during high-traffic shopping periods.
A retailer shares its promo calendar with top publishers six weeks ahead of EOFY sales, confirming exact discount percentages and start dates so publishers can schedule blog posts and newsletter features in time.
Sharing dates and discount details with publishers ahead of the public launch lets them prepare content, secure placements, and align newsletters before a sale goes live, rather than scrambling once it becomes public. Early access also helps advertisers prioritise which publishers get the best promotional slots during competitive periods.
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