The rules an advertiser sets for its affiliate program, covering commission rates, cookie window length, approved and banned promotional methods, exclusions, and payment conditions. Publishers agree to program terms when joining, and advertisers can amend them with notice as the relationship evolves.
A pet supplies advertiser's program terms ban brand-bidding on paid search and exclude commission on gift cards, conditions a new publisher must read before assuming every sale they generate will be paid.
Program terms are typically published on the advertiser's program page within the affiliate network dashboard, alongside the commission structure and creative assets. Publishers should re-check them periodically, since advertisers can update terms, such as banned traffic sources or commission rates, without always notifying every publisher directly.
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