operations

Affiliate disclosure

Definition

A clear statement telling readers that a publisher may earn commission from links or codes in their content, required under Australian Consumer Law's general prohibition on misleading conduct and industry guidance on transparent advertising. Disclosure should be obvious and easy to find, not buried in fine print.

How does Affiliate disclosure work in practice?

A product review blog adds "we may earn a commission from links on this page" directly beneath the headline of every review, rather than only mentioning it once in a footer disclaimer at the bottom of the site.

Is a single disclosure on a website's About page enough to meet Australian requirements?

A single About page mention is generally considered insufficient, since consumer law guidance expects disclosure to be clear and prominent where the reader actually encounters the commercial content. Most compliance guidance recommends placing a disclosure near each affiliate link or at the top of each relevant post instead.

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