The percentage of a sale, or fixed amount per action, that an advertiser pays a publisher for a tracked conversion. Rates vary by product category, publisher type, and program terms, and can change over time as the advertiser adjusts margins or campaign priorities.
A fashion retailer sets a 10 percent commission rate on full-price items but drops it to 4 percent on sale-tagged products, so a publisher earns less for driving sales during a clearance period.
Yes, most program terms allow the advertiser to adjust rates with notice, often 7 to 30 days depending on the network's default policy. Publishers should check program terms regularly, since a rate cut can significantly change the return on their traffic without prior individual warning.
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