commercial

Override

Definition

An additional commission paid to a sub-network, agency, or managing publisher on top of the base rate earned by the sub-affiliates operating beneath them. The override compensates the intermediary for recruiting, managing, or aggregating smaller publishers without directly driving the traffic itself.

How does Override work in practice?

A cashback aggregator negotiates a 1 percent override on top of the standard rate its member sites earn, paid directly to the aggregator for managing and onboarding those smaller cashback publishers.

Who typically negotiates an override in an affiliate program, the network or the advertiser?

It is usually negotiated directly between the advertiser and the managing publisher or sub-network, sometimes with the affiliate network facilitating the agreement. The override sits outside the standard commission structure shown in public program terms, so it is rarely visible to the individual sub-affiliates generating the underlying sales.

Want this managed, not just defined?

Book a free strategy session – no pitch, just an honest conversation about your affiliate channel.

Start the Conversation