A sub-affiliate is a smaller publisher who promotes an advertiser's offers through a larger publisher's platform or network, rather than joining the advertiser's program directly. The larger publisher aggregates traffic from many sub-affiliates, distributes tracking links to them, and passes on a share of the commission earned.
A large deals platform recruits 200 smaller bloggers as sub-affiliates. Each sub-affiliate promotes the platform's offers on their own site, and when a sale occurs the platform receives the commission from the advertiser, then pays a negotiated share of it to the referring sub-affiliate.
Direct applications can be rejected or take time to approve, and managing many separate network relationships is administratively heavy. Operating as a sub-affiliate gives smaller publishers instant access to a large pool of pre-approved offers, at the cost of a lower commission share than joining directly.
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