A content publisher earns affiliate commission by producing editorial material – reviews, guides, comparisons, or tutorials – that recommends products or services with embedded tracking links, rather than relying on discount codes or cashback offers. Content publishers typically sit earlier in the customer journey, influencing decisions before a purchase intent is fully formed.
A tech review site publishes a 'best budget laptops' guide with tracking links to five recommended models. Readers researching options click through, and the publisher earns commission on any resulting sales, even though the article never mentions a discount.
Content publishers typically engage customers earlier, during research, before the customer has decided exactly what or where to buy. By the time of purchase, a coupon or cashback site's link is often clicked last, so last-click attribution frequently understates the content publisher's actual influence on the sale.
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