A program term that restricts a publisher, or an advertiser, from working with direct competitors within the same category, usually in exchange for a better commission rate, guaranteed placement, or upfront payment. Exclusivity terms are negotiated individually and vary widely in scope and duration.
A mattress brand offers a mattress-review site an exclusive arrangement, paying a higher 12 percent commission on the condition the site removes competing mattress brands from its comparison table for six months.
Publishers typically negotiate a higher commission rate, a guaranteed minimum payment, or preferential placement in exchange for exclusivity, since dropping competing advertisers narrows their earning options. The trade-off should be assessed against how much revenue the excluded competitors were previously generating for the site.
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