A deep link is a tracking link that sends a customer directly to a specific page on the advertiser's site, such as a particular product or category, rather than just the homepage, while still preserving the publisher's tracking identifier. It improves conversion rate by reducing the extra clicks a customer needs to reach what they want.
Instead of linking to an advertiser's homepage, a publisher creates a deep link straight to a specific running-shoe product page, with their affiliate ID preserved in the URL, cutting the customer's path to purchase from three clicks to one.
Deep links remove friction by landing customers exactly where their interest is, rather than making them search or navigate from the homepage. Fewer steps between click and purchase generally means higher conversion rates, which is why most networks offer deep-linking tools to publishers as standard.
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