A click is a single recorded instance of a user selecting a publisher's affiliate link and being redirected toward the advertiser's site. Networks log clicks to track traffic volume, calculate metrics like EPC and conversion rate, and – via a tracking cookie or click ID – attribute any resulting sale back to the referring publisher.
A blog publishes a review with an affiliate link. If 300 readers select that link over a week, the network's dashboard records 300 clicks against that publisher, forming the base traffic figure used to calculate that page's conversion rate.
No. Networks typically filter out duplicate clicks, bot traffic, and clicks without a valid tracking parameter before they count toward attribution. Only clean, validated clicks that successfully set a tracking cookie or click ID are eligible to be matched against a later conversion.
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