An assisted conversion is a sale where a publisher's click occurred somewhere in the customer's journey but did not receive final attribution credit, usually because another touchpoint came later under a last-click model. Tracking this data separately helps advertisers see which publishers influence sales even when they aren't the ones formally paid for them.
A publisher's link is clicked early in a customer's research, but the final sale is credited to a different publisher's later click. The first publisher's click still shows in the advertiser's assisted-conversion report, even though no commission was paid on it.
Not under a standard last-click model – only the publisher credited with the final click is paid. Assisted conversion data is typically used by advertisers for reporting and strategic decisions, such as valuing a content publisher's upper-funnel influence, rather than as a basis for commission payment.
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