tracking

Card-linked offer

Definition

A promotion that credits cashback or rewards automatically when a shopper pays with a specific registered card, with no code or click required at checkout. The offer is tracked through the card network or a linked app rather than a traditional affiliate tracking link.

How does Card-linked offer work in practice?

A shopper links their debit card to a rewards app, then receives 5 percent cashback automatically the next time they pay at a partnered homewares store, without entering any code at the till.

How does a card-linked offer get tracked without a click?

The card network or app provider matches the transaction to the shopper's linked card and the merchant's registered terminal or payment processor, then reports the qualifying purchase back to the offer provider for reward calculation, instead of relying on a clicked link.

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