A cashback publisher is a site or app that shares a portion of the commission it earns from an advertiser directly back to the customer as a cash reward for shopping through its platform. Popular examples in Australia include ShopBack and Cashrewards, which attract price-conscious shoppers by making part of the affiliate commission visible to the customer.
A customer shops through Cashrewards and buys a $200 jacket. The advertiser pays the network 8% commission ($16), and Cashrewards passes roughly half of that back to the customer as cashback, keeping the remainder as its own margin.
Because cashback sites often capture the final click from customers who had already decided to buy and were simply searching for a discount, advertisers sometimes question how much incremental revenue the cashback publisher actually generated versus a sale that would have happened regardless of the cashback link.
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