AOV stands for average order value – the average dollar amount spent per transaction, calculated as total revenue divided by total number of orders over a given period. Advertisers and networks use it to set commission structures, forecast revenue, and judge whether a publisher's traffic buys more or less than typical.
An online store generates $40,000 in revenue from 500 orders in a month. AOV is $40,000 / 500 = $80 per order, which the advertiser then uses to estimate expected commission payouts per sale.
Not necessarily. A high AOV can reflect fewer, larger orders rather than efficient traffic. Compare AOV alongside conversion rate and order volume – a channel with lower AOV but much higher volume can still generate more total commission and revenue overall.
Book a free strategy session – no pitch, just an honest conversation about your affiliate channel.
Start the Conversation →